In a market filled with various beauty boxes, the absence of well-known options for nail care stands out. Existing brands in the nail care industry tend to have a softer and more typographic approach. To differentiate and compete effectively, the key strategy would be to develop a brand that is impactful and bold. This involves incorporating vibrant brand colors, striking typography, expressive patterns, and infusing the brand with a sassy and daring personality that sets it apart from competitors. Furthermore, the company's ethos of encouraging clients to embrace their unique style is reflected not only in their logo but also in the marketing efforts across its website and tagline.
