While there are many beauty boxes out there, and a market for them already exists, there weren’t any well-known boxes for nail care. Seeing the opportunity to explore this market, the existing brands for this specific industry are typically softer and typographically driven. To compete against them, the best approach would be to create an impactful brand. Having a more daring appearance throughout the brand colors, bold typography, patterns, and the sassy nature of the company being present throughout the branding helps them stand out against their competitors. Furthermore, with the company’s message of their clients embracing their own styles has helped them stand out in the influence on their logo mark and further in their marketing on their website, tagline.
