Considering the specific constraints of Catawba Valley Community College and our team's time limitations, we set out to rebrand the program and transform the image of its surrounding areas. Although we initially had a preconceived notion, we made a significant pivot in our approach halfway through our project timeline. This shift in perspective led us to embrace a more contemporary aesthetic while ensuring that the program's vibrant atmosphere remained intact. My primary contribution involved crafting detailed outside hallway mock-ups for both sides using Adobe Dimension. I also took ownership of creating a compelling featured art piece, which took the form of a word map that vividly depicted the essence of the program. Furthermore, I focused on developing a strategy to enhance the classroom location experience for prospective students.
