The brand and product had been created to focus on the counter normative punk culture, but also market the product to men. With the overall size of the box being small, being sure that the details present were brand consistent. The robots are to change characters per box for variety, while maintaining similarity through having the same mohawk. While the usual male products typically have simple color variation and names to tell the difference between the products, having various robots and bringing the color of the hair dye into the packaging for the products are able to bring a better visual variety as well as to instigate the need to collect the colors for a completed collection.
