Upon their initial engagement with us, Herron presented inspirational images that had caught their attention and from which they intended to draw influence for the company's rebranding. By carefully analyzing these visuals and comparing them to the prevailing imagery associated with HVAC companies in the same geographic area, we were able to craft a distinctive and bespoke branding strategy for them. The process commenced with the application of simple wraps to their vans and subsequently expanded to encompass the creation of a building sign. Furthermore, the design was adapted to suit other vehicles within their fleet.